Aug 6 2014

The Star's Rita Zekas Visits Our Studio

Businesswoman turned jeweller impresses with studio in Leslieville

Pamela Lauz Jewellery, 233 Carlaw Ave.

Intimidation factor: Negligible. The space is a renovated garment factory formerly making menswear — part residential, part commercial. It is sleek and modern with a kitchen area and Pamela Lauz’s fully-functioning studio, where she hammers out her creations.

Number of salespeople on floor: Two, including owner Pamela Lauz.

Response time: Immediate. The shop is accessible by appointment only. I am offered water, caffeinated beverages, fruit and cupcakes.

Vibe: Jeweller studio meets mini Tiffany bijouterie.

Price range: From $95 for a silver pendant to $15,000 for an 18 karat white gold with pave-set diamonds cocktail ring.

Rating: Three Chinese tribal necklaces out of four.

The formerly sketchy Carlaw ‘hood in Leslieville is getting fashionable. The starving artist/designer enclave has been gentrified to include appointment-only studio/showrooms like jewelry designer Pamela Lauz, located here since January.

Lauz is a Peruvian-born jewelry designer, goldsmith and gemologist who graduated from university with an engineering degree and worked at Microsoft for 10 years. Under that corporate exterior lurked a lifelong passion to be a goldsmith so she moonlighted apprenticing at a local jewelry store on weekends for eight years, making the leap in 2007 to complete the graduate jeweller program at the Revere Academy of Jewelry Arts in San Francisco. She is also a grad of the Gemological Institute of America.

Inspired by modern architecture, her designs are sculptured, with stylized curves, angles and twists. Some of them are very Elsa Peretti, who is celebrating the 40th anniversary of her landmark jewellery line with Tiffany & Co.

Lauz’s “Viento” (which means “winged” in Spanish) pendant made up of jeweller’s brass and leather cord ($175) totally references Elsa Peretti though Lauz says she doesn’t see it. Ditto the “Viento” cuff made of brass ($295). The cuff in silver is $495.

She has 500 pieces in stock, everything from cufflinks to wedding rings and does custom work as well. Price points aren’t Harry Winston crippling but commensurate with materials: silver, gold, diamonds and platinum for engagement rings. No ceramics, plastics or crystals. And she sources the gem stones personally.

The “Apex” grand pendant in sterling silver with substantial Italian silver chain is $495.

The “Rhapsody” sea bamboo (a type of sea coral) and sterling silver necklace is $895. Its red stones perch on silver circles which can be twisted for a funkier look.

The pieces are designed to be versatile. Some pendants are convertible: smooth on one side, textured on the other. The “Infinity” sterling silver and aquamarine necklace features a classic silver clasp striking enough to be worn at the front or side.

Lauz’s corporate background is undoubtedly reflected in much of her client base.

“They are good pieces for the working woman,” she allows. “You can go from business suit to evening dress. And they’re excellent for travel.”

En route to check out her primary work station area, I am stopped dead by a majestic tribal necklace housed in a glass-free frame on the adjacent wall.

It is a Chinese silver design, a veritable work of art handcrafted by the indigenous Miao people and purchased from them while Lauz was visiting the Chinese city of Guilin along the Li River.

“It is made from a single piece of wire,” she explains. “It is my inspiration for the Rhapsody line.”

I want that tribal necklace. Lauz needs to make those.

Her designs are also available online at; at Made You Look and Corktown Designs; and events including One of a Kind shows and Cabbagetown Arts & Crafts Sale.

Or call 647-201-5289 for appointment.

This article has been reposted from The Toronto Star's website:

Pamela Lauz Jewellery News Article: Globe & Mail features PLJ! Mar 7 2014

Globe & Mail features PLJ!

Our Solstice Cocktail Ring, Viento Cuff and Grass Earrings were featured in a glamourous pictorial, beautifully styled by Andrew Sardone, GlobeStyle Fashion Editor. 

To view the full feature, visit The Globe and Mail

Viento Cuff in Globe Style
Asymmetrical Viento Cuff in Bronze

Grass Earrings and Solstice Ring in GlobeStyle
Solstice Cocktail Ring and Grass Long Earrings
Pamela Lauz Jewellery News Article: Rogers Daytime features PLJ's glam jewellery! Feb 2 2014

Rogers Daytime features PLJ's glam jewellery!

Toronto stylist Iva Grbesic's picks for a glamorous look include our sculptural hand-made jewellery!

Look like a star with our Facets Rings, Laurel Long Lariat and the Infinity Collection - all showcased on this Rogers Daytime episode.

Pamela Lauz Jewellery News Article: PLJ on The Morning Show Dec 4 2013

PLJ on The Morning Show

So thrilled to be featured on Global's The Morning Show to talk about our handcrafted and custom-designed jewellery at the One of a Kind Christmas Show.

Pamela Lauz Jewellery News Article: NEW Dolci Rings With Wide Bands Nov 7 2013

NEW Dolci Rings With Wide Bands

The Dolci Ring family keeps expanding. In response to great demand, we are happy to offer these juicy and colourful rings with 4mm-wide and 6mm-wide bands. Now is your chance to get your favourite gemstone set into an impressive, chunky ring.

Pamela Lauz Jewellery News Article: NEW Dancing Dolci Rings Nov 6 2013

NEW Dancing Dolci Rings

Check out the latest members of the Dolci family: the Dancing Dolci rings are fun little sculptures that can be worn on their own or stacked alongside other Dolci rings. You can personalize them with your favourite gems and gold colours.

View the Dancing Dolci Rings collection

Pamela Lauz Jewellery News Article: Coming Soon: One of a Kind Christmas Show Oct 30 2013

Coming Soon: One of a Kind Christmas Show

Come and see our latest creations at booth C-16 at the upcoming One of a Kind Christmas Show. The show will take place at the Direct Energy Centre from Nov. 28-Dec 8th.

Save $3 off the entrance price by purchasing your tickets online at:

Pamela Lauz Jewellery News Article: NEW Amulet Gem Cufflinks Oct 15 2013

NEW Amulet Gem Cufflinks

The sculptural Amulet cufflinks are now available on our online shop.

Hand-crafted in sterling silver, these sculptural cufflinks feature custom-cut inlaid gemstones. Pamela selects the best looking side of these gems from their natural rock state.

If you are a rockhound at heart, we'd be happy to incorporate your favourite finds into these elegant cuffllinks.

Pamela Lauz Jewellery News Article: Makes The Sep 14 2012

Makes The

Designer Interview with Pamela Lauz.

View Interview

Pamela Lauz Jewellery News Article: Globe and Mail - Fashion & Beauty Mar 3 2011

Globe and Mail - Fashion & Beauty

Grass Bracelet featured in "Hot Nail Trends" article.

View Article (slide 5)